Electronic Social Networking Services like Facebook are very popular.The distinction between Social Networks services and similar Business services like Linkedin are not clear. Businesses use Facebook for commercial purposes and sometimes Linkedin users use it for social purposes. The identity of services such as Twitter is not clear as well: it is used for commercial and for social purposes. Usage of Social Networking Services in an Enterprise context is not as simple as using it in a Consumer context. Google's Steve Yege's post published incidentally to an external Google+ circle instead of internal circle (including only Google's employees), is an illustration of issues facing an Enterprise using a Social Networking Service. The differences between Enterprise Social Networking Services are similar to the differences between SOA Services (Enterprise context) and Mashups (Consumer context): Management and Security are essential in the Enterprise cont...
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