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Customers Typology: The Good The Bad and the Ugly Part 1: The Good

Source: Wikipedia One of my favorite movies is Sergio Leone 's The Good The Bad and The Ugly .  No Moral considerations are included in The Good's , and the other two's considerations.  Many use this film name as titles to articles. They classify products or people to three categories: The Good, The Bad and the Ugly. For example, about 15 years ago, when Object Oriented was not yet a mainstream methodology , I read an article about Object Oriented programming languages . It was written by PARC , a SmallTalk vendor. According to the Article The Good is Smalltalk, The Bad is COBOL and the Ugly is C++ .  In reality not always the Good survives. Ja va replaced SmallTalk due to its enhanced Scalability and better marketing. C++ and COBOL survived.  The Good The Good Customer, unlike the Customer who Knows Everything , knows that he does not know everything. He is able to estimate his knowledge boundaries: he knows what he knows and knows what he doe...