Skip to main content

Posts

Showing posts with the label Captor

Customers typology: The Captive

picture source: Wikipedia The word Captive in this context, is not about someone caught by enemy's forces.  It is about a customer, whose conception about the Consultant's topic are dictated by an expert or someone pretending to be an expert.  In a previous post you can find an example. The post titled:  Vendor Survival Guide: Supermarket, Grocery and Kiosk .  An example depicted in that post was Data Sorting   Software product selection process. The Captive Customer selected a product of Servers and Operating Systems vendor (The vendor is an analogy to a Supermarket). I recommended, a superior product of a small company. Sorting Software was the only product the company developed and marketed (Kiosk). The "Supermarket" does not care, if you buy chewing gum , as long as you buy meat , fish , bread  and milk (Servers, Storage , Operating Systems etc.). The kiosk's existence depends on chewing gum (Sorting Software). The "kiosk" will try...