Searching the Web Search Engine is Google 's most strategic product. Some of its other products are using it as component of the services they provide. Limitation or failure of it, as described in Why we desperately need a New (and Better) Google cited in part1 of this post , could negatively affect Google's market position. This is a major challenge facing Google. Google has no control of some of the factors limiting its effectiveness. Challenges in Searching the Web The following bullets describe major Web Data problems, which could affect Web Search: The data is growing exponentially The amount of data is growing fast. A Search Engine should handle larger amounts of pages and probably will find more and more number of pages in each search operation results list. Implications: Users will not read all entries in search results list. They will focus in the first entries. Search Engines results order should be accurate so us...
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