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Customers Typology: The Social

In previous posts I described Customers Types such as: The Customer Who Knows Everything , The Self-Deprecating , The Captive , The  Paralyzed Analyzer ,  The Good , The Bad and  The Ugly . In this post I am going to describe The Social Customer. The Social Customer is not necessarily a heavy user of Facebook , Twitter or Linkedin . He is deeply involved in the Professional Community.  He knows exactly what his colleagues are doing.  His decisions are based on popularity: He will do exactly what the majority of his Professional Community members do. His decision is based on localization of the saying: "One Billion Chinese People Can't be Wrong". For example, if he will have to select a Software Product, he will select the one which the biggest number of organizations decided to buy and implement. What are the advantages of Social Customer Approach? 1. Sometimes not only billion Chinese are not wrong. Million Israelis or ten millions Americans...

Information Technology: Are you out of business if your age is above 50?

Many Information Technology professionals, aged 40+ or 50+ has no job and the task of finding a new IT job is at least very difficult task. As far as the reason for this difficulty, is concerned, there are variety of opinions. I participated in a popular discussion in Linkedin Group "Israel High Tech" about   High Tech  veterans work. The arguments for hiring veterans The arguments for hiring veterans were that they have experience, Business Knowledge and Technical skills (or at list many of them have these skills). They will not quit their job for another job and they are willing to do any assignment, even if some years ago they were Managers. If this is the case, so the reason for not hiring them is Agism  e.g. Age Discrimination. The arguments for not hiring veterans The arguments for not hiring 40+ or 50+ aged workers, were that they simply are not qualified. Their knowledge is not up to date.  For example, a Manager who would like to hire Linux K...