The title of the post summarize the bottom line of my recommendation to a customer. The Short List included three software products. Two of the products were owned by the same vendor. Let call the best product product A, the worst product product C and the third product product B. Why I recommended not to select the best product? In my opinion, product A was better than the other two technically and conceptually. However, the same vendor was selling product B as well. Due to overlapping products in companies acquired by the vendor he owned two competing products. The key question was: Which product is the vendor's strategic product? My answer to this question was: product B is the strategic product. My customer was buying a significant product for Long Term. For the long term, the vendor will invest in Research and Development in product B. He will invest as less as he can in product A. The support to this product's customers will be minimal. Ven...
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