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Showing posts from March, 2014

Linkedin: We know better

Agility is essential in the modern Business and Information Technology world. Many posts about  Service Oriented Architecture and Business Process Management in this blog are about Agility and Adaptation. If you think that you know better than others, you probably will not Adapt. Example 1: A Bank Few years ago, instead of receiving Web Page with one of my bank account reports, I received an error message. As the report was consistently displayed correctly, it looks like a bug correction implemented with insufficient Regression Tests .   I notified the bank about the problem. They ignored my report and tried to find my incapability to use a Web Site (after more than 30 years in IT, including many years of using their Web Site). After a week or two I identified the circumstances in which the report is not displayed correctly: It happens if and only if, the report should be displayed in more than one Web Page . I send to the bank my analysis + the error m...

Customers Typology: The Covering Customer

Before reading this post, please view the Duck and Cover video from You tube . This video which was uploaded on 2008 is based on USA DOD 's video from 1951. I could easily find the original, however the original is about 9 minutes video. The 2008 version is a little more than 2 minutes.  The covering pattern appearing in the video is similar to the Covering Customer's behavior. What does the Covering Customer tries to cover? Prior to answering the question, let me tell you that he is different from other customer types.  He does not know everything . He knows that his knowledge is very limited and he has to hide this fact. Make no mistake, he is not The Self-deprecating Customer . If being a Self-deprecating customer, is the approach which maximize covering, he will stick to this behaviour type.  He is not the classic Social Customer . He will be a Social Customer, if and only if this approach will help him to cover. He will be anti-Social, if this ap...