Sunday, June 8, 2014

SaaS vendor leading the CRM Market

According to recent Gartner CRM Market Report Salesforce.com is the Worldwide CRM Software Spendings market leader with 16% in 2013.
SAP is second with 13% and Oracle third with 10%.

As far as Revenue Growth from 2012 to 2013 is concerned, Salesforce.com is leading with 30.3%.
Microsoft following with 22.8% and IBM with 22% Revenues Growth. SAP growth rate is 12.7%. Oracle is lagging with 4%. 

According to the same Gartner's report, 41% of CRM Systems are SaaS-based.

Seven years ago    

Seven years ago the data was not resembling current data.
Oracle after acquiring Siebel and PeopleSoft was the biggest CRM vendor.
SAP was its main competitor. 

The growth rate of a new market player, Microsoft in the SMB market was high.

New SaaS CRM players emerged. The most sinificant SaaS CRM player was Salesforce.com.  

SaaS is Mainstream
The CRM market data is indicating that SaaS is Mainstream.

Read other posts about SaaS showing maturation of SaaS: 
January, 2009: SaaS is Going Mainstream 
May, 2010: Integrating SaaS: IBM's Cast Iron Acquisition First Take
August, 2011: Hyped Cloud Computing Technologies
March, 2012: ERP as a SaaS maturity indicator
February, 2014: SaaS is Mainstream


My Take
If and when ERP market data will be similar to the CRM market data depicted in this post, we could argue that SaaS is not only Mainstream but is going to be the dominant paradigm.





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