iPhone 4s, showing Google Search Source: Hebrew Wikipedia Apple 's iPad (left) and , Amazon 's Kindle Fire (right) . source: Wikipedia The advantages of Self Service channels are well known in Banking, as well as in other verticals. The advantages are depicted in a post I wrote two years ago. The post is titled: The Marriage of Customer Centric and Multi-Channel . Recently I read an article titled: Consumers Addicted to Mobile Banking , written by Jim Marous. According to the article "Mobile devices are transforming the way consumers conduct their everyday banking. Digital is disrupting existing banking paradigms and creating tremendous opportunities for new financial industry players". As far as the question: Is Mobile Banking a unique Channel? is concerned, no doubt that Jim Marous believes that it is unique because is is a paradigm change. The article cites a survey ...
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