What was changed fundamentally when Google switched to its new Privacy Policy instead of multiple Policies, each policy related to a different product? Many people think that this change is the End of Google as You Know it . Some of them think that the slogan Don't be Evil should no longer be associated with the company. As you can easily guess from this post's title my opinion is different. The Problem Google is gathering a lot of information about its users. Usage of this information could threaten these users Privacy. The information is used by Google mainly for advertising, because its Business Model is based on optimizing the advertising to each user profile or characteristics. User Privacy could be violated not only for undesired advertisement but for other purposes. Is Google unique? Gathering user information and analyzing it by Business Intelligence tools is a common practice. Many Web based companies like Amazon or eBay ...
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