SOA filling the Gaps

In previous posts I described Customers Types such as: The Customer Who Knows Everything , The Self-Deprecating , The Captive , The  Paralyzed Analyzer ,  The Good , The Bad and  The Ugly . In this post I am going to describe The Social Customer. The Social Customer is not necessarily a heavy user of Facebook , Twitter or Linkedin . He is deeply involved in the Professional Community.  He knows exactly what his colleagues are doing.  His decisions are based on popularity: He will do exactly what the majority of his Professional Community members do. His decision is based on localization of the saying: "One Billion Chinese People Can't be Wrong". For example, if he will have to select a Software Product, he will select the one which the biggest number of organizations decided to buy and implement. What are the advantages of Social Customer Approach? 1. Sometimes not only billion Chinese are not wrong. Million Israelis or ten millions Americans...