Many years ago I listened to a presentation by an analyst (I do not remember his name). The presentation includes an analogy comparing IT products vendors to shops: big companies with multiple products lines – supermarkets, medium size companies with few products lines – groceries and small companies – kiosks. According to the analysis groceries compete directly with supermarkets and therefore their long term survival is questionable because of supermarkets advantages due to their size. In addition they are acquisition targets for supermarkets. Unlike groceries, kiosks are Niche Players and therefore are not acquisition targets and are positioned better than supermarkets in their special niche. For example, who will wait in a supermarket queue for buying bubblegum? It was easy to find example of small niche software vendors to illustrate this analogy. The only product distributed by Syncsort was a SORT utility. Syncsort competed successfully with vendors like IBM , HP an...
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