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Showing posts from May, 2012

The Marriage of Customer Centric and Multi-Channel

Ten years ago, many enterprises declare that they moved from Product Centric Enterprise to Customer Centric Enterprise. However, many of them remain Product Centric or transformed themselves to other Enterprise type. The new enterprise could be anything, but surely not Customer Centric. One of the main obstacles towards Customer Centric was lack of understanding of the dependency of Customer Centric approach on Multi-Channel Architecture. Multi-Channel and the Customer If you are Customer Centric, than a customer should be free to choose his/her preferred Channel. The conclusion above is obvious to say, but not always easy to execute.  Less obvious, is the conclusions you can derive from the customer's choice. For example, a Bank customer preferring the  Internet   channel provided more  value than a customer who preffers the Branch Channel.  This conclusion is supported by internal data of successful banks in Europe and USA dated about 10 years a...

Fall is a season not the future of SaaS

I recently  read a TechCrunch article titled: The Rise of Big Data Apps and the Fall of SaaS written by Raj De Datta. I do agree with the prefix. As far as the suffix is concerned, I can only explain why  Raj De Datta's opinion is wrong.  I usually tend not to agree with statements about premature End of Life of technologies or architectures or trends. In most cases, it easier to kill a concept in writing, than to persuade a large number of users to change their habits. The root of the opinion that Business Logic Centered Applications are in conflict with Data Centered Applications, derived from specialization of IT experts. The approach of experts specialized in Data is different from the approach experts specialized in Applications. I also read an interesting related  Gartner Research Note titled: Overlaps in Data Integration and Application Integration Represent Significant Opportunities . This Research Note written by Gartner's Analysts Ted F...